Writings by a younger, less handsome man who shares my name


Most of the time, it’s noisy inside my head.

Noisy with things I need to do and things I don’t want to forget. With emails I wish I had worded differently. With new ideas I want to follow to maturity. With interruptions I invite by leaving email and Facebook open. With phone and text message interruptions I don’t invite at all.

My guess is that it’s noisy inside your head too. Especially if you’re successful. A lot of people depend on you, and you probably have the bloated inbox to prove it.

The problem with all this noise is that it makes it hard to hear anything.

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The market isn’t listening to you and you don’t know why.

Your product will change lives. Your company will make investors rich. Your idea has to spread.

But no one cares.

You can tell because every sale is a struggle, investors won’t return your calls and your customers aren’t telling their friends about it.

So you have two options.

The first option is to think like Sisyphus and keep pushing the boulder uphill. The second is to think like gravity and use the hill to make the boulder roll faster.

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